Our Story

Throughout our history, weโ€™ve designed our parks, experiences and products to inspire optimism and create magical moments that our guests can share with their loved ones.

You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.

Walt Disney
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Walt Disneyโ€™s Dream

For 100 years, Disney has been, in the words of our founder, a source of joy and inspiration to all the world. And with the greatest storytellers in the world and Waltโ€™s enduring innovative spirit, there is no doubt that our next 100 years will be truly magical.

Disney Experiences Leadership

Disney Experiences leaders lend their experience and expertise across a variety of industries to bring Disney stories and characters to life through innovative, exciting vacation experiences and engaging physical and digital products.

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Our Theme Parks

Whether you are zipping through space, enjoying a meal in a themed restaurant, strolling down Main Street, or sitting on the deck of one of our world-class cruise ships, you are always part of a Disney story.

Since its 1998 debut, Disney Cruise Line has become a leader in family cruising. Currently in a period of unprecedented expansion, Disney Cruise Line offers unique itineraries and immersive experiences for all ages and brings the magic of Disney to new audiences and new places around the world. Today, the fleet includes eight ships, with five more planned by 2031.

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Disney Signature Experiences

At Disney, you are always part of the story. And we know that every experience we create for our guests is more than a moment, itโ€™s a memory.

Disney Consumer Products

Disney Consumer Products (DCP) is the division of Disney Experiences that brings beloved brands and franchises into the daily lives of families and fans through products โ€“ from toys to t-shirts, apps, books, and more.

Making the Impossible Possible

Working across a spectrum of disciplines, Imagineers blend an innovative mixture of storytelling, art, science, and technology to create immersive experiences, memorable destinations, and innovative entertainment for families around the globe.